Sage Dental is the leading Dental Support Organization (DSO) in the Southeast, and we are continuing to grow! At Sage, people are at the core of everything we do. We are looking for dynamic and talented professionals who fit our culture of innovative technology, constant learning, and patient-centric care to join our team. If you are ready to take the next step in your career and want a position with excellent earning potential with a stable, growing company, Sage Dental has what you are looking for.

Sage Dental is seeking an experienced and visionary Senior Director of Brand & Multicultural Marketing to lead strategic brand development and audience engagement across our rapidly growing multi-location dental organization. This individual will shape how our brand shows up in the market, drive creative campaigns, and ensure cultural resonance in diverse communities across 4 states and 140+ locations. This role is responsible for upholding and elevating the brand, delivering engaging patient experiences, and leading a team that brings to life our offers, products, and messaging across multiple market touchpoints - from website to patient retention and everything in between.

Brand Strategy & Campaign Leadership

• Define and evolve the brand identity and positioning across markets and audience segments.
• Lead development of marketing offers and go-to-market strategies for new services and regions.
• Translate marketing strategies into actionable creative briefs for the in-house Creative Studio.
• Guide the production of 360° campaigns that span digital, traditional, in-office, and community marketing.
• Ensure consistent tone, voice, and brand integrity across all patient touchpoints.

Multicultural & Inclusive Marketing

• Develop culturally relevant campaigns that authentically connect with diverse audiences, including Hispanic, Black, and other underrepresented communities.
• Partner with field teams and community leaders to identify and act on unique needs in regional markets.
• Customize messaging and media placement to reflect local language, culture, and values.

Content & Thought Leadership

• Drive a robust content marketing program across owned, earned, and paid channels.
• Cultivate partnerships with influencers, local organizations, and media outlets to boost visibility.
• Craft engaging patient education content that can be deployed in practices and adapted for online and paid media channels. 

Digital Experience & Communications

• Own strategy for website experience and patient engagement tools, including online booking and informational content.
• Lead CRM and outbound communications strategy to engage current patients and nurture long-term retention.
• Map and optimize the patient journey across the lifecycle—from first impression to loyalty.

Growth Enablement

• Support market launches, service line rollouts, and new office openings with tailored branding and localized content.
• Collaborate with Digital, Creative, and Operations peers to ensure cross-functional campaign execution.
• Use data and insights to inform continuous improvement and experimentation.

• 10+ years of progressive marketing experience with an emphasis in brand, multicultural, or integrated marketing.
• Strong understanding of patient or consumer journey design, lifecycle marketing, and content strategy.
• Proven success leading creative development processes and managing agency or in-house creative teams.
• Deep experience in multicultural campaign development, preferably within healthcare, retail, or service industries. Dental or DSO experience a plus.
• Familiarity with CRM and marketing automation tools for patient communications and outbound campaigns.
• Exceptional leadership, communication, and collaboration skills; experience managing teams and cross-functional stakeholders.
• Bilingual in English and Spanish languages a plus.
• Bachelor’s degree in Marketing, Communications, or related field required; MBA a plus.

• Work location: Sage Dental Support Center located in Boca Raton, FL 33487.
• Growth opportunity.
• Competitive base pay.
• Bonus programs (job specific).
• Benefits such as: Health Insurance, In-House Dental Program, PTO, Holiday Pay, Direct Deposit, 401K and more!